The press office focuses on
• Ad hoc mailing
• Writing press releases
• Preparing presentational “corporate” press packs
• Preparing supporting photographic material
• Sending material to editorial offices
• Telephone recalls
• Identifying the right publications and journalists for specific editorial initiatives (e.g. photo shoots, interviews
and also advertorials, competitions, inserts and specials)
• Media monitoring and press reviews
• Organising open days to present products c/o the showroom
• Identifying opportunities for product placement
Via Leopardi 2, 20123 Milano - Tel. +39 02 45487485 manuela@manuelacaminada.it